INTRODUCTION
Below we have a mini social media audit for Styles by Ericka Hair Salon & Eyebrow Microblading Bar, a hair salon located at 10920 Will Clayton Pkwy Suite 2, Humble, TX 77396, USA. In this internet audit, we’re going to evaluate your hair salon’s social media and internet presence. We will present the results in some major points starting with an analysis of your general online presence followed by a quick analysis of your social media profiles where we will point out what is good and what needs attention. Finally, we will provide you with a recommendation action list that will help you improve your online presence.
General Online Presence:
1. Any presence on Google? Yes!
Styles by Ericka Hair Salon & Eyebrow Microblading Bar can easily be found on Google. From Google, we also have easy access to all the social media networks you are present on, including your website and your social media business profiles.
2. Any social media presence? Yes!
Styles by Ericka Hair Salon & Eyebrow Microblading Bar is active both on Instagram and Facebook as stylesbyericka and Styles By Ericka at Studio Hair 2000 II respectively.
Needs Attention:
You’ve not been active on your Facebook page since Aug 2018. You have few followers and very few reactions to your posts.
On Instagram you’re not consistent in posting though you’re still active on the page. There are also very few reactions to your posts and some of the images and videos you post are blurry.
3. Any Website? Yes!
Though your website contains all the necessary information of your salon and shows all the services you offer, it does not reflect the standards of your hair salon. Your homepage is not attractive, plus, the social media icons on your website do not link to any page.
Get a better website prototype link click here.
4. Claimed on google? No!
You’ve not yet claimed your business on Google. To claim your business on Google, click here.
5. Claimed on Yelp? No profile on Yelp.
6. Reviews monitoring:
On google, you have a 4,6 star rating with 60 reviews. Most of your Google reviews are positive unfortunately you’ve not replied to all of them.
On Facebook you have a 5.0 star rating with 18 positive reviews.
Needs Attention:
Always try to reply to all your reviews be it negative or positive. On Google you’ve not replied to any negative review meanwhile you’ve tried to reply to all your positive reviews. You need to address the issue with customers who had bad experiences with your business with enough consideration. It helps keep your customers closer.
7. Current Brand image:
- Posts not frequent.
- Very few reactions to posts.
- Both positive and negative reviews from clients.
- Need a more professional website.
- No profile on Yelp.
8. Are all the social media posts congruent? No!
You need to be posting more attractive pictures and videos. Also look for professional graphic designers for the design of professional and attractive visuals for your social media pages and website.
9. Most valuable immediate actions:
- Update your website to a more professional one.
- Start posting frequently on Facebook and Instagram.
- Post professional-like pictures, videos, and graphics.
- Engage with other users and share your posts to reach a wider audience and get more reactions to your posts.
- Invite more people to follow you on social media.
- Reply to all your reviews, be it negative or positive. Also invite more people to add honest reviews.
- Build a business profile on Yelp.
- Claim your business on Google.
Conclusion
We’ve come to the end of your online presence audit, Styles by Ericka Hair Salon & Eyebrow Microblading Bar. As mentioned in the introduction, above you have a detailed analysis of your online presence. We’ve mentioned what you need to improve and we’ve provided a recommendation list to help you improve your online presence. Hoping that the above was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774.