INTRODUCTION
Here below is a mini social media and inter audit for Salon 87, a beauty institute located at 386 Graham Ave, Brooklyn, NY 11211, USA. In this internet audit, we’re evaluating your beauty institute’s profiles on social media and social networking sites. We are going to start with your general online presence; then we do a quick analysis of your social media where we point out what is good and what needs attention and finally, we provide you with a recommended action list to help you improve your current online presence which can give you more customers.
General Online Presence:
1. Any presence on Google? Yes!
You have a good business profile on Google. We can view your rating and we have easy access to your website and your business profiles on social media platforms.
2. Any social media presence? Yes!
Salon 87 is active both on Facebook and Instagram as Salon87 Brooklyn and salon87brooklyn respectively.
Great Instagram profile with many followers and great content. Quality and congruent posts; your pictures and videos are of good quality and you have good reactions to your posts though you do not reply to all your comments.
Your Facebook page on the other hand is not as active as your Instagram page. The content there is still great but you have fewer followers, very few reactions to your posts and you do not post at the same frequency like Instagram.
It’s good you post often, unfortunately you sometimes skip one or two days before posting. Post on a daily basis and engage with other profiles to increase engagement on your pages. On Facebook especially, share your posts to reach a wider audience and invite more people to follow you.
3. Any Website? Yes!
You have a website which showcases the services offered, has all your contact information, tells your story and those of your employees but it does not reflect the standards of your beauty institute. You need to review the design of your website and why not make it more colorful.
Needs Attention.
We do not have access to your website from the link found on your Google business profile.
4. Claimed on google? No!
To claim your business on Google, click here.
5. Claimed on Yelp? Yes!
Claimed on Yelp.
6. Reviews monitoring:
- On Google you have a 4.9 star rating with 134 reviews.
- On Yelp you have a 5.0 star rating with 74 reviews.
- On Facebook you have 5.0 star rating with 27 reviews.
You mostly have positive reviews. We like the way you replied to your negative reviews apologizing for the negative experience your customers had and trying to remedy the situation. Unfortunately, you did not reply to all your reviews. Try to reply to your reviews immediately as you get them. It shows a degree of consideration. Also try to recommend all your reviews on Yelp.
7. Current Brand image?
- Infrequent posting.
- Very few reactions to posts on Facebook.
- Both positive and negative feedback from clients.
8. Are all the social media posts congruent? Yes!
Quality images and videos posted on social media platforms.
9. Most valuable immediate actions:
- You need a more professional website.
- Post on a daily basis on your social media platforms.
- Invite more people to follow you on Facebook.
- Engage with other profiles to increase engagements on your posts. Also share you facebook content in groups to reach a wider audience.
- Claim your business on Google.
- Reply to all your reviews and recommend all your reviews on Yelp.
Conclusion
This marks the end of your beauty institute’s social media and internet audit. We provided the list of valuable immediate actions above to help you improve your business’s current brand image. Hoping that the above was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774.