INTRODUCTION
Below is a mini social media and internet audit for Bella Rose Hair Studio, a hair salon located at 422 Paterson Plank Rd, Union City, NJ 07087, USA. In this social media and internet audit, we are going to evaluate your hair studio’s presence on different social media platforms and social networking sites like Google, Yelp and we will also analyze your website. After this analysis of your online presence, we will outline what is good and what needs to be improved and finally provide valuable solutions to help you get a better online presence.
General Online Presence:
1. Any presence on Google? Yes!
Bella Rose Hair Studio has a well developed Google business profile. We also have access to all your business profiles on other social networking sites.
2. Any social media presence? Yes!
Bella Rose Hair Studio is active both on Instagram and Facebook as @bellarose_hairstudio and Bella Rose hair studio respectively.
You have a well developed business profile on Instagram and Facebook but you have few followers and you’re also very inconsistent in posting. Your last post on Facebook dates Jan 17 which is your only post for 2023 by the way. For the whole of 2022, you only have 12 posts, this shows the degree of your inconsistency in posting.
On the other hand, you’re more active on Instagram compared to Facebook though you still post inconsistently there. You also have very few reactions on Facebook compared to Instagram.
You do post attractive images and videos but you need to review your posting frequency. Inconsistency in posting may affect engagements on your pages, the reason why you can see some of your posts with 0-5 likes and others with 50+ likes.
Plan a posting schedule that can help you post on a daily basis during rush hours and post at the same frequency on all your platforms, don’t be posting more on one page at the detriment of the other. More, do not post TikTok videos on your other social media profiles; it reduces your page algorithms.
Growing your audience should also be one of your major objectives. Keep inviting people to like your page and follow you. Engage with other profiles; like and comment on their contents so they do the same with you. On Facebook, share your posts in related Facebook groups to reach a wider audience. This is how you increase engagement on your pages and build a strong community on social media which eventually helps you get more customers.
3. Any Website? Unavailable!
We can’t really tell if you have a website or not. On your Google business profile there’s no website link and the links to your website found on your Facebook and Instagram pages are broken. We can’t have access. If you have one, update that on your business profile on Google and also on your social media business pages.
Get a good website prototype link click here.
4. Claimed on Google? No!
You’ve not yet claimed your business on Google. To claim it, click here.
5. Claimed on Yelp? No!
To claim your business on Yelp, click here.
6. Review monitoring:
- On Google, you have a 4.8 star rating with 69 reviews.
- On Yelp you have a 2.4 star rating with 2 reviews and 8 others which are not currently recommended.
- Your Facebook page is not yet rated and you only have one review.
You mostly have positive reviews throughout and on Google you’ve replied to all of them, that’s great! Invite more people to add honest reviews on Yelp and recommend all the reviews you have there.
7. Current brand image?
- Unavailable website.
- Infrequent posting.
- Dormant Facebook page.
- Mostly positive feedback from clients.
8. Are social media posts congruent? Yes!
Attractive images and videos are posted.
9. Most valuable immediate actions:
- Fix your website or build another professional website.
- Plan a posting schedule that can help you post regularly on your social media business profiles.
- Try to reach a wider audience by sharing your Facebook posts in groups.
- Invite more people to follow you on social media.
- Claim your business on Google and Yelp.
- Reply to all your reviews on Facebook and Yelp.
- Engage with other profiles on social media so they can do the same with you.
Conclusion
Here comes the end of your mini social media and internet audit. We’ve added a list of valuable immediate actions to help you improve your current online presence. Hoping that the above was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774.