INTRODUCTION
Here's an online presence audit for Spring Creek Dentistry, a dental office located at 17285 Stuebner Airline Rd, Spring, TX 77379, USA. In this mini social media and internet audit, we will analyze your overall presence on the internet. That is, on Google, Yelp, social media, and your website. After analyzing your online presence, we will outline what needs to be improved in a valuable immediate action list to help you maintain a better online presence.
General Online Presence:
1. Any presence on Google? Yes!
Spring Creek Dentistry has a well developed business profile on Google. In a Google search, we have easy access to your business profiles on social media platforms and social networking sites.
2. Any social media presence? Yes!
Spring Creek Dentistry is active both on Facebook and Instagram as Spring Creek Dentistry and @springcreekdentistry respectively.
You have a great profile on facebook and Instagram unfortunately you do not run your pages as you’re supposed to. On Facebook you only have 05 posts since the beginning of this year while on Instagram you only have 03. Notice reactions to your posts are very irregular. On some posts you have 50+ likes and on others you have less than 10. This huge gap between reactions on your posts may be due to the fact that your posts are infrequent. You have more than 2000 followers and you should have them entertained by keeping your pages active on a daily basis. Posting daily will maintain the algorithm of your pages and widen your reach. As such, more and more people will be aware of your dental office and that’s how your clientele keeps growing.
Be active on your page on a daily basis, let people know and don't forget you exist. Also share your posts to reach a wider audience and engage with other profiles to maximize engagement on your pages.
You also need to give more time to your followers on Facebook just like on Instagram. There you sometimes reply to comments while on Facebook you do not. Followers like when they are given attention.
3. Any Website? Yes!
Spring Creek Dentistry owns a professional website which tells its story in a video on the home page, showcases the services offered, and which contains all the information potential clients might be interested in.
Get a better website prototype link click here.
4. Claimed on Google? No!
To claim your business on Google, click here.
5. Claimed on Yelp?
No profile on Yelp.
6. Review monitoring:
- On Google, you have a 4.9 star rating with 1,445 reviews.
- On facebook, you have a 4.9 star rating with 563 reviews.
You mostly have positive reviews and almost all of them are replied to on Google. Unfortunately, on Facebook a good number of your reviews are left unreplied. Just like you did for your google reviews, always reply to all your reviews be they positive or negative.
7. Current brand image?
- No business profile on Yelp.
- Infrequent posting.
- Irregular reactions to posts.
- Both positive and negative feedback from clients.
8. Are social media posts congruent? Yes!
Good images and videos posted on social media platforms.
9. Most valuable immediate actions:
- Build a business profile on Yelp and invite people to add honest reviews.
- Keep your business pages active on a daily basis; post daily at peak hours.
- Invite more people to follow you on Instagram.
- Try to reach a wider audience by sharing your Facebook posts in groups.
- Reply to all your comments and client reviews. It shows your customers that you care.
- Engage with other profiles on social media so they can do the same with you.
Conclusion
This marks the end of your online presence evaluation. You are on the right track to a great online presence, just a few more things to change and you’re gone. We’ve included what you need to help you improve your current online presence in the immediate action list above. Hoping that this was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774