INTRODUCTION
We’ve done this mini social media and internet audit for Spring Complete Care Dentistry, a dental office located at 21646 Aldine Westfield Rd, Humble, TX 77338, USA. In this internet audit, we will evaluate your overall online presence to see how well you exploit the internet to brand your dental office. First, we will analyze your presence on Google, social media platforms, Yelp and your website. We will highlight what needs to be improved on your online presence and provide a recommendation list that can help you have a better online presence.
General Online Presence:
1. Any presence on Google? Yes!
Your dental office has a good Google presence. In a simple click, we have access to all your business profiles on social media and social networking sites.
2. Any social media presence? Yes!
Spring Complete Care Dentistry is active on Facebook.
You have a well organized Facebook page, many followers, attractive posts but your posts are infrequent. Your last post dates June 2022 and you used to post and skip days and weeks before posting again.
You have very few reactions to your posts and you do not share your posts. It’s high time you kept your page active again. Start posting on a daily basis during rush hours. Share your content each time you post in related facebook groups to reach a wider audience. Engage with other users; like and comment on their posts so they can engage in return with you.
Also, explore other popular social media platforms like Instagram and TikTok. Being active on multiple social media platforms widens your reach and increases your chances of getting more customers. Potential customers may come from Instagram, Facebook, TikTok and so on.
3. Any Website? Yes!
Spring Complete Care Dentistry has a great website which showcases the services provided, reviews, location and links to profiles on other social media platforms.
4. Claimed on Google? No!
You’ve not yet claimed your business on Google. To claim your business, click here.
5. Claimed on Yelp? No!
To claim your business on Yelp, click here.
6. Review monitoring:
- On Google, you have a 4.9 star rating with 692 reviews.
- On yelp you have a 4.5 star rating with 11 reviews.
- On facebook, you have a 5.0 star rating with 171 reviews.
All your reviews are mostly positive and most of them are left unreplied. Make it a habit to reply to your clients' reviews be it positive or negative.
7. Current brand image:
- Infrequent posting.
- Active only on Facebook.
- Very few reactions to posts.
- Both positive and negative feedback from clients.
8. Are social media posts congruent? Yes!
Attractive images and videos posted on social media pages.
9. Recommendation:
- Build a business profile on other popular platforms like Instagram and Tiktok.
- Be active on your facebook page; plan a posting schedule that can help you post daily.
- Try to reach a wider audience by sharing your Facebook posts in groups.
- Engage with other profiles on Facebook so they can do the same with you.
- Claim your business on Google and Yelp.
- Try to reply to all your reviews.
Conclusion
We’ve come to the end of your online presence evaluation. Though you have a good Google business profile and a great website, you’re still lacking some important features of an online presence notably on social media. The recommendation list above has elements that can help you improve your current online presence. Who says Good online presence says good clientele and return on investment. Hoping that the above was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774