INTRODUCTION
Here’s a mini social media audit for Loctician/Kustombyqueen, a hair salon located at 215 Farm to Market 1960 Bypass Rd E, Humble, TX 77338, USA. In this online presence audit, we are going to evaluate your online presence starting from your presence on Google, Yelp, your website and your business profiles on social media platforms. The results will be presented in 9 major points where you will have a quick analysis of your social media and a recommendation list that will help you make the most out of your online presence.
General Online Presence:
1. Any presence on Google? Yes!
Loctician/Kustombyqueen has a good Google presence with a good rating. In a Google search, we equally have easy access to all the social media networks you are present on.
2. Any social media presence? Yes!
Loctician/Kustombyqueen is active on instagram as Kustombyqueen.
The pictures and videos posted on your Instagram page are of good quality. Your posting frequency is equally good but you can do better. You need to keep your page active on a daily basis to get more engagements on your posts and get more viral.
You’re also present on Tiktok which is good but you also need a profile on Facebook which has the highest number of active users and where most of them spend their time compared to other social media platforms.
3.Website? Yes! But you need a more professional website.
Your website is a one pager website which does not allow you to include more detailed information about your business. We can’t link to your social media business profiles from your website and your logo on your home page is not quite appealing.
Get a better website prototype link click here.
4. Claimed on google? No, not yet claimed on Google.
To claim your business on Google, click here.
5. Claimed on Yelp? No profile on Yelp.
6. Reviews monitoring:
On Google you have a 5,0 star rating with 76 positive reviews and you’ve replied to most of them though not all.
7. Current Brand image?
- No business profile on Facebook.
- No profile on Yelp.
- No negative feedback, only positive reviews from clients.
8. Are all the social media posts congruent? Yes!
Quality images and videos are posted.
9. Most valuable immediate actions recommended.
- Upgrade your website to a more professional one.
- Build a business profile on Facebook.
- Post on a daily basis and engage with other users to get more reactions to your posts.
- Invite more people to follow you on social media.
- Reply to all your reviews.
- Build a business profile on Yelp.
- Claim your business on Google.
Conclusion
We’ve come to the end of the mini social media audit for Loctician/Kustombyqueen. Above you have an analysis of your online presence; what should be encouraged and what you need to improve. The recommendation list above will help you improve your online presence. Hoping that the above was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774