INTRODUCTION
Here's an online presence evaluation audit for Liz's Braiding House, a hair braiding salon located at 255 Assay St, Houston, TX 77044, USA. In this internet presence evaluation, we will analyze your overall online presence starting from Google, Yelp, and social media platforms. We will also evaluate your website, tell you what is good about your online presence and what you need to improve. At the end, we will provide a recommendation list to help you maintain a better presence online.
General Online Presence:
1. Any presence on Google? Yes!
Liz's Braiding House has a good Google presence. Your business profile on Google is well developed; In a Google search, we have access to all your business profiles on social media networks you are present on as well as your website.
2. Any social media presence? Yes!
Liz's Braiding House is active both on Instagram and Facebook as @callme_Liz_ and Liz's Braiding House respectively.
You post quality pictures and images on Instagram but you need to be more consistent in posting. Posting on a daily basis will help increase engagement on your page.
You’re even less consistent on your facebook page compared to Instagram. You have few followers, few reactions to your posts, no shares and your last post dates Jan 11.
Needs Attention:
Unfortunately, posting appealing pictures and videos is not enough. You need to keep your pages active by posting daily inorder to increase your chances of appearing in users' feeds most often.
Plan a posting schedule for both Instagram and Facebook that can help you post on a daily basis preferably during rush hours without skipping. Also invite more people to follow you especially on Facebook, engage with other profiles and share your posts to reach a wider audience.
3. Any Website? No!
You do not really have a website. Rather, you have a landing page where you share links related to your business profiles on the web. This can not replace a website.
You need a professional website to showcase all the services you provide, and which will provide all your contact information, the story behind you hair salon and a gallery to show your work.
Get a better website prototype link click here.
4. Claimed on Google? No!
Your business is not yet claimed on Google. To claim your business on Google, click here.
5. Claimed on Yelp? Yes!
Claimed on Yelp.
6. Review monitoring:
- On Google, you have a 5.0 star rating with 47 reviews.
- On yelp you have only 01 review with a 5 star rating.
- On facebook, you have a 5.0 star rating with only 06 reviews.
All the reviews we've seen are positive but you've not replied to all of them. Make it a habit to reply to your clients' reviews either positive or negative.
7. Current brand image:
- No website.
- Infrequent posting.
- Very few reactions to posts on Facebook.
- Only positive feedback from clients.
8. Are social media posts congruent? Yes!
Concise and clear pictures and videos posted on social media pages.
9. Most valuable immediate actions:
- Build a professional website.
- Post content on a daily basis on your social media business profiles.
- Share your Facebook posts in groups to increase engagement and reach a wider audience.
- Claim your business on Google.
- Invite more people to follow you on social media and write honest reviews about youir business.
- Reply to all your reviews.
Conclusion
This marks the end of your online presence audit where you can find a recommendation list that can help you improve your current online presence. Hoping that the above was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774