INTRODUCTION
More Customers And Peace, a social media management company has done this mini social media and internet audit for Jamboree Dentistry, a pediatric dentistry, located at 6336 Telephone Rd, Houston, TX 77087, USA. In this social media audit, we will evaluate your online presence; that is analyze all your business profiles on social media platforms and social networking sites. We will present in some major points what is good about your online presence and what you need to improve. Then we will provide a recommendation list to help you make the most out of your online presence.
General Online Presence:
1. Any presence on Google? Yes!
Jamboree Dentistry has a good Google presence. In a single Google search, we have access to all your business profiles on all the social networking sites you are active on.
2. Any social media presence? Yes!
Jamboree Dentistry is active both on Instagram and Facebook as @jamboreedentistry and Jamboree Dentistry respectively.
You have a good business profile on Facebook and Instagram with very attractive content, unfortunately you do not run your pages as you’re supposed to. You have more than a thousand followers on both Instagram and Facebook which is good but by keeping your pages dorman, you will lose your followers and your pages algorithms.
On Facebook for example, since 2023 you only have 4 posts on your page and the few comments you have, you hardly reply to them. You do not even share your content to try to reach a wider audience. On Instagram, your last post dates Dec 2022. You have more reactions there compared to Facebook though they are irregular; probably because of infrequent posting.
Inorder to keep your followers and get more prospects, you need to keep your pages active by posting on a daily basis, engaging with your community and other users to boost engagement on your pages. Start posting daily at peak hours, this will make your content appear on users’ feeds most often and help you get more potential clients to engage with
you. Also, reply to all your comments; followers like when they are given attention. On Facebook, sharing your posts in groups related to your business will also help you reach a wider audience.
3. Any Website? Yes!
Jamboree Dentistry has a good website which links to all business profiles on social media platforms. It showcases your services offered and contains all the necessary information a potential client might want to know.
Get a better website prototype link click here.
4. Claimed on Google? No!
To claim your business on Google, click here.
5. Claimed on Yelp? Yes!
Claimed on Yelp.
6. Review monitoring:
- On Google, you have a 4.5 star rating with 467 reviews.
- On yelp you have a 3.5 star rating with 5 reviews.
- On facebook, you have a 4.8 star rating with 120 reviews.
You have both positive and negative feedback about your services. Unfortunately most of your reviews are left with no replies. It's important you reply to your clients’ reviews; with negative reviews, address your clients’ complaints and ensure the same will not happen again. with positive reviews, a simple thank you can be enough.
7. Current brand image?
- Dorman social media pages.
- Infrequent posting.
- Few reactions to posts.
- Positive and negative feedback from clients.
8. Are social media posts congruent? Yes!
Images and videos posted are clear and attractive.
9. Most valuable immediate actions:
- Keep your pages always active and be more consistent in posting.
- Try to reach a wider audience by sharing your Facebook posts in groups and engage with other profiles as well.
- Claim your business on Google.
- Invite more people to add honest reviews on Yelp.
- Reply to all your reviews.
Conclusion
Here's the end of your online presence audit, Jamboree Dentistry. Above you have the present status of your online presence and also a recommendation list that can help you improve your efforts and scale to a better online presence. Hoping that the above was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774.