Why You Should Build An Email List For Your Business

Email lists are emails that your website collects and allows mass communication. You can use emails to send out new blog posts, business announcements, and sell your products/services to members of your mail list. Though email lists are common today, many bloggers and business owners do not yet realize how important building an email list is for them. The benefits of email lists to business owners are too great to ignore, they drive traffic and bring more revenue to businesses. In fact email lists boost the bottom line of any business. Below we give you various benefits building an email list can bring to your business and why you absolutely need to build an email list if you’ve not done it yet.

1. You easily get your messages to many customers.

Studies show that at least 91% of consumers check their emails at least once a day and sometimes forget about social media. This means that when you use email marketing as a tool, you can reach a wide range of customers. Building an email list is important for all businesses because your messages are delivered directly to a good number of your subscribers’ inbox. Everyone uses social media today and due to multiple feeds on those platforms, your customers might miss any of your updates of your page. For this reason, building an email list will be beneficial for your business as it will help you get your message in front of your customers. Something social media cannot guarantee.

2. Email lists get visitors to return and subscribers are likely to become new clients.

If you intend to sell your products/services on your website, you need to build an email list. Most people who visit your website hardly return unless your content is really engaging. You should value all your visitors because they have chosen to visit your own website out of the millions of sites that exist. When people subscribe to your email list, it shows they are interested in whatever you are selling. What you don’t want to miss is turn every visitor into a subscriber and client who will visit your website all the time. Not only are they going to be your most engaged blog readers, but they’ll also be part of your most loyal customers. Frequently sending emails to consumers will make them come back to your website more often. Send them mails with great content posts, announcements, special sales and any update concerning your business.

3. Emails are personal and help personalize communication.

A good number of commercial mails always address people by their names. Some people always find it more interesting to receive emails that carry their names. It shows that you value your subscribers who may become part of your customer base. Personalizing emails helps your email marketing go from average to great as it provides possibilities for you to send offers, discount codes, promotions, and many other things relevant to your subscribers. There are several email marketing services which can help you personalize your messages to your email list. If there is one thing you have to do is start building your email list because consumers are likely to buy through personalized communication channels.

4. Big businesses have adopted email lists.

Don’t you think if big companies have adopted email lists it’s because it helps them drive more traffic to their businesses and helps them get more money? Take lessons from the digital marketing methods of big brands in the world. They are willing to spend a lot of money on campaigns just to get people to sign up for their email list. On every website you visit, you are being asked to include your email, subscribe to newsletters and so on. The reason why these big brands focus their energy on building email lists is because email lists are valuable long term investments that have high returns on their businesses and most importantly, they are not expensive.

5. You have total control over email lists.

Aside from your website, your email list is the only thing that you have complete control over when it comes to your online business. You may have multiple social media pages that you run for your business with thousands of followers but you do not own them. Those social media platforms you use alongside your followers belong to the company that owns the platform. As such you have to abide by their guidelines and the changes in policy that may be made because you don't control them.

One of the biggest benefits of building an email list is that your list is all yours. You have complete control over your data and you can handle your email marketing on your own.

6. It is the easiest way to keep in touch with your audience.

An email list is the easiest way to share big announcements and keep in touch with your customers and potential ones. Not everyone will check your social media pages or blog everyday. It is most likely that they check your emails everyday if they are served. So if you have something important to share, and want to be sure that your audience receives it, then an email list is an excellent medium to keep in touch.

7. Email lists build trust between you and your customers.

Building trust is one of the simplest ways for any business owner or affiliate to make consumers buy from them. When you send emails to members of your email list, they are private mails that you send to their various mail boxes. Email lists help you interact with your potential customers repeatedly by displaying your messages privately to their inbox which eventually helps build trust between you and subscribers. It’s a more intimate way to communicate where customers feel they are part of a private conversation. They can confidently ask questions about your business and reply to your messages in all confidence.

8. Email lists help you make more money.

The fact that people visit your website already shows that they are really interested in what you offer. As such those who visit your website and subscribe are leads meaning that these subscribers are much more likely to become buyers. When visiting your website, others leave never to come back while others join your email list from the website. This shows that they are already interested in your niche.

Every business owner and blogger should build an email list provided you intend to sell a product or a service of any kind. We hope the above convinces you to start building your own email list if you do not have one yet.