Top 100 Inspirational Customer Service Quotes

A business is nothing without its customers. As such all business owners must provide services to their customers before, during, and after a purchase. Customer Service plays a great role in a business’ ability to generate income. It also helps businesses to increase and maintain customer loyalty.

Below is a list of 100 inspirational customer service quotes that can help all small business owners understand the need for designing good customer experience. Read through them often as a reminder of the impact of your customers on your business.

1. “To earn the respect (and eventual love) of your customers, you first have to respect those customers. That is why golden rule behavior is embraced by most of the winning companies.” – Colleen Barette

2. “Satisfaction is a rating. Loyalty is a brand.” – Shep Hyken

3. “Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

4. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.” – Peter Drucker

5. “There is place in the world for any business that takes care of its customers – after the sale.” – Harvey MacKay

6. “You’ll never have a product or price advantage again. They can be too easily duplicated. But a strong customer service culture cannot be copied.” – Jerry Fritz

7. “If people believe they share value with a company, they will stay loyal to the brand” – Howard Schultz

8. “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford

9. “A brand is no longer what we tell the customer it is – It is what customers tell each other it is.” – Scott Cook

10. “If you are not taking care of your customers, your competitors will.” – Bob Hooey

11. “When you serve the customer better, they always return on your investment.” – Kara Parlin

12. “Courteous treatment will make a customer a walking advertisement.” – J.C. Penny

13. “It takes months to find a customer... seconds to lose one.” – Vince Lombardi

14. “The customer is why we are here. If we take good care of them, they’ll give us good reason to come back.” – Jenny McKenzie

15. “Great customer service doesn’t mean that the customer is always right, it means that the customer is always honoured.” – Chris LoCurto

16. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

17. “Excellent firms don’t believe in excellence – only in constant change.” – Tom Peters

18. “Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt

19. “One customer well taken care of could be more valuable than $10,000 worth of advertising.” – Jim Rohn

20. “To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Don Alden Adams

21. “We see our customers as invited guests to a party, and we are the hosts. It’s our job to make the customer experience a little bit better.” – Jeff Bezos

22. “Biggest question: Isn’t it really ‘customer helping’ rather than customer service? And wouldn’t you deliver better service if you thought of it that way?” – Jeffrey Gitomer

23. “If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.” – Jim Rohn

24. “The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.” – Kerry Stokes

25. “Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao

26. “A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.” - Mahatma Gandhi

27. “Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.” – Marilyn Suttle

28. If you don’t care, your customer never will.” – Marlene Blaszczyk

29. “Every company’s greatest assets are its customers, because without customers there is no company.” – Michael LeBoeuf

30. “A satisfied customer is the best business strategy of all.” – Michael LeBoeuf

31. “Bottom-line obsession comes from turning the pursuit of money into a God and forgetting the real master your business serves: The Customer.” – Michael Shevack

32. “The only certain means is to render more and better service than is expected of you, no matter what your task may be.” – Og Mandino

33. “It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.” – Patricia Fripp

34. “Never underestimate the power of the human element. Whether it’s assisting a guest with a special request or a friendly greeting from staff members in the hallway, the people aspect plays a key role in guest satisfaction and loyalty.” – Ramez Faza

35. “Until you understand your customers – deeply and genuinely – you cannot truly serve them.” – Rasheed Ogunlaru

36. “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc

37. “When the customer comes first, the customer will last.” – Robert Half

38. “Good customer service costs less than bad customer service.” – Sally Gronow

40. “Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, read Rule 1.” – Stew Leonard’s

41. “The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.” – Tom Peters

42. “Be dramatically willing to focus on the customer at all costs, even at the cost of obsolescing your own stuff.” – Scott D. Cook

43. “A lot of people have fancy things to say about customer service, but it’s just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.” – Christopher McCormick

44. “Customer service shouldn’t just be a department; it should be the entire company.” – Tony Hsieh

45. “Your most unhappy customers are your greatest source of learning.” – Bill Gates

46. “Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can’t expect your employees to exceed the expectations of your customers if you don’t exceed the employees’ expectations of management.” – Howard Schultz

47. “You are allowed to do this – don’t worry about the rules, don’t worry about getting into trouble, your job is to take care of the customer. Your job is to make the person leave happy.” – John Pepper

48. “Whether it’s a bored demeanour, a dismissive look or just plain rude behaviour, sloppy customer service spells disaster faster than just about any other business transgression.” – Lauren Simonds

49. “If the shopper feels like it was poor service, then it was poor service. We are in the customer perception business.” – Mark Perrault

50. “Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work.” – Martin Oliver

51. “Everyone in an organisation should be involved with customer service, not only are they feeling the customer but they are getting a feeling for what’s not working.” – Penny Handscomb

52. “Customer service represents the heart of a brand in the hearts of its customers.” – Kate Nasser

53. “Sales without Customer Service is like stuffing money into a pocket full of holes.” – David Tooman

54. “Here is a simple but powerful rule: Always give people more than what they expect to get.” – Nelson Boswell

55. “Customers don’t care about your policies. Find and engage the need. Tell the customer what you can do.” – Alice Sesay Pope

56. “Customers often know more about your products than you do. Use them as a source of inspiration and ideas for product development.” – David J. Greer

57. “Sell good merchandise at a reasonable profit; treat your customers like human beings and they’ll always come back for more.” – L.L. Bean

58. “Customers who love you will market for you more powerfully than you can possibly market yourself.” – Jeanne Bliss

59. “The best form of customer service is self-service. Constantly empower customers to get their own answers themselves.” – Dan Pena

60. “Service, in short, is not what you do, but who you are.” – Betsy Sanders

61. “In a world where products and services are becoming more and more commoditised, customer experience is the only true differentiator. – Annette Franz

62. “I think of customer service as an offence and not a defence.” – Gary Vaynerchuk

63. “Customer experiences that eliminate confusion, uncertainty and anxiety reap the rewards, generating a competitive advantage, loyalty and a peerless brand image.” – Matt Watkinson

64. “Companies must realise that they are no longer competing against the guy down the street... they’re competing with every other experience a customer has.” – Dan Gingiss

65. “Customer service is the new marketing; it’s what differentiates one business from another.” – Jay Baer

66. “The rules of customer experience management haven’t changed all that much. You still need to be proactive, preventive and personal.” – John Goodman

67. If you wonder what getting and keeping the right employees has to do with getting and keeping the right customers, the answer is everything.” – Frederick Reichheld

68. “My definition of ‘innovative’ is providing value to the customer.” – Mary Barra

69. “In the long arc of time, you are only relevant if customers love you.” – Tim Cook

70. “We must learn what customers really want, not what they say they want or what we think they should want.” – Eric Ries

71. “Motivation comes from working on things we care about. It also comes from working with people we care about.” – Sheryl Sandberg

72. “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie

73. “You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.” – Marc Benioff

74. “Focus on your customer and lead your people as though their lives depend on your success.” – Warren Buffett

75. “Look after the customer and the business will take care of itself.” – Ray Kroc

76. “Understanding what customers do allows you to predict what they will do next.” – Colin Shaw

77. “The magic ‘mind reading’ anticipatory service phrase is: ‘If that was me, what would I want?’” – Steve Cokkinias

78. “Consumers are statistics. Customers are people.” – Stanley Marcus

79. “Revolve your world around customers and more customers will revolve around you.” – Heather Williams

80. “After-sales service is more important than assistance before sales. It is through such service that one gets permanent customers.” - Kōnosuke Matsushita

81. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz

82. “The customer’s perception is your reality.” – Kate Zabriskie

83. “Customer experience is the next competitive battleground. It’s where business is going to be won or lost.” – Tom Knighton

84. “If you’re not serving the customer, your job is to be serving someone who is.” – Jan Carlzon

85. “The purpose of a business is to create and keep customers.” – Theodore Levitt

86. “Every day we’re saying, ‘How can we keep the customer happy? How can we get ahead in innovation by doing this?’... because if we don’t, somebody else will.” – Bill Gates

87. “The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” – John Russell

88. “In the world of internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

89. “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.” – Richard Branson

90. “Companies designed for success in the 20th century won’t be successful in the 21st” – Kevin Howard

91. “People will soon forget what you said. They will NEVER forget how you made them feel.” – Dr Maya Angelou

92. “Customers don’t expect you to be perfect. But they do expect you to fix things when they go wrong.” – Donald Porter

93. “Customers who are merely satisfied remain your customers only as long as everything goes their way.” – Chip Bell

94. “The goal of a company is to have customer service that is not just the best but legendary.” – Sam Walton

95. “Be genuine. Be remarkable. Be worth connecting with.” – Seth Godin

96. “Customers will never love a company until the employees love it first.” – Simon Sinek

97. “People don’t care how much you know until they know how much you care.” – Theodore Roosevelt

98. “Our attitude towards others determines their attitude towards us.” – Earl Nightingale

99. “Make a customer, not a sale.” – Katherine Barchetti

100. “Be kind and merciful. Let no one ever come to you without coming away better and happier.” – Mother Theresa