How To Build A Better Social Media Presence For All Your Platforms

All small business owners today run social media business pages designed to make them have more visibility. However, few of those business pages have a thriving online presence. Being present on social media and accounted for is not the same as growing a social media presence. Below are some practices that can help you build a better online presence.

First, you need consistency! You need to be consistent in your posts. You can’t expect much from users if you are not active on your social media platforms. Posting content regularly enhances the visibility of your business pages. You need to show up daily with new fresh content and respond to your customers' concerns. Share any useful information about your business on all your business pages and website. Consistency help enhance your online presence and customers’ engagement.

Second, use professional pictures, videos, and logos to make your content original. You need to create consistent brand images and profiles that will make users to easily recognise you. If you want to stand out on social media, create your content different from others. You can monitor other social media business pages to see what they do and how you can differentiate your content from theirs. Original content help you build yourself and outstand competition.

Make your content more visual. Statistics hold that pictures and videos drive more engagement than text based publications. You need to get visual with your audience. People are more likely to share videos and images compared to text. Aside posting text which state what products or services you provide, post videos and images as well for users to see how the products look like and how to use it. For more conviviality, you may decide to post images and videos of your daily activities which may not necessarily be related to your business.

Optimise and automate your business pages and websites for more engagement. In case you post and cannot reply to comments immediately, automation helps you retrieve your replies and enables you continue from where you stopped. Also add key words and images as well to optimise your profiles. A fully optimised profile with all the necessary information about your business helps your business pages have a high ranking in Google. As such you will attract more followers and be able to interact with them anytime, anywhere.

You need to interact regularly with users who engage with you on your business pages. Regularly connect yourself with your customers and provide daily publications to keep your page active and keep customers. For small business owners who run more than one platform, share your posts across all your platforms and make sure it suits the distinct personality of each platform.

In reality, it’s not always evident to nurture your social media platforms and give your followers the attention they need. Call us for any issues you have with your online presence.